What You’ll Be Doing
- Collaborate with the partner leadership and team to develop winning strategies that create predictability in Esper’s partner driven revenue.
- Develop and implement strategic integrated partner marketing campaigns that generate partner-sourced leads and revenue across various partner categories, including channel partners, OEMs, and strategic alliances.
- Plan and execute co-marketing campaigns including webinars, panels, emails, social campaigns, trade shows, events, and other marketing initiatives as needed.
- Own the partner event strategy (virtual and in-person), collaborating with internal teams to drive execution
- Serve as the primary marketing liaison for our strategic partners, fostering strong relationships and ensuring alignment with Esper’s goals.
- Drive regular communications to ensure strategic partner alignment, educate partners, develop GTM strategies for strategic partners, and enhance partner ecosystems.
- Compile and analyze reports on campaign, initiative, and event performance to optimize for the highest ROI.
- Collaborate with the enablement team to create and manage messaging, enablement materials, documentation, and content to support co-marketing efforts and partner sales channels.
- Become a subject matter expert on Esper’s use cases and value propositions for partners, as well as partner value propositions by geography and industry.
- Stay updated with the latest industry trends and best practices related to partner channels and growth strategies.
- Manage and develop a growing partner marketing team, providing mentorship and guidance to achieve departmental and organizational goals.
What we’re looking for
- Bachelor's degree in marketing, business, or a related field; MBA preferred.
- Extensive experience in partner marketing, with a strong understanding of channel GTM strategies, partner business models, and channel engagement best practices.
- Proven track record of developing and executing successful B2B integrated marketing campaigns within the SaaS industry.
- Exceptional communication and project management skills with a professional work ethic and attitude.
- Strong leadership skills with the ability to manage and mentor a team.
- Self-motivated, detail-oriented, and able to manage multiple projects simultaneously in a fast-paced environment.
- Experience working with OEMs and strategic alliances is highly preferred.
- Ability to travel up to 20% to channel partner events.
What we think makes us special
Esper is a fast-growing, well-funded company where everyone matters and you can see your impact daily. We trust our teammates and offer intense ownership and therefore accountability. We’re inventing the future and building something special. The team really enjoys what we do and cares about your input. We don’t hire just to fill a spot, we want you to make a difference.
This role is a hybrid role. Employees will be in the office at our Bellevue, WA location 3 days a week and remote 2 days a week.
Compensation Band
$170,000 - $190,000
Perks & Benefits
- Medical, Dental, Vision 90% covered by the company
- Life insurance
- FSA (Medical & Dependent)
- 401K with a company match that vests immediately
- Pet insurance discount
- Unlimited time off policy with a mandatory 2 weeks off (minimum)
- Daily catered lunches
- Wide variety of snacks in the office
- Family Benefits: Maternity, Parental, Adoption, & Surrogacy leave
- Stand up desks with 36” curved widescreen monitors for each employee
- Team hikes and other fun events (e.g. mini-golf, bowling, board game nights, trivia, outdoor events, etc.) on a monthly basis
Don’t meet every single requirement?
Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Esper we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.